Our best practices
Miss Etam: 'You are so beautiful'
With the endearing campaign from Miss Etam, women (35+ years) were called upon to give out compliments on social media with the hashtag #mooijezelfzijn (#beyourbeautifulself).
Gilette Fusion Proshield
In a temporary, and especially for this occasion built, pop-up barbershop in Rotterdam, Gillette’s newest shaving product – Fushion Proshield - was launched and handed out for free.
TMG and Schiphol Inspire Entrepreneurs
What: Airline tickets to metropolises for entrepreneurs
Objective: Draw attention to Schiphol’s Go Multinational Campaign
Target audience: Entrepreneurs with international ambitions
Jan Doets brand recognition rises following multimedia campaign
Who: Jan Doets
What: Jan Doets brand recognition and brand knowledge increases after deployment of multimedia TMG campaign.
Objective: To position Jan Doets as specialist for travel to the United States and Canada.
Target audience: People interested in travelling to the United States or Canada.
Autovisie Ideal Partner to Create Enthusiasm for Renault Clio RS among Target Audience
What: Renault Clio RS
Objective: To create enthusiasm for the sports version of the Renault Clio among the target audience.
Target audience: Young, macho men
VROUW and Yakult Entice Women to Exercise
What: Development of activation concept and programme to stimulate exercise and sports.
Objective: To make it clear that Yakult is more than just a drink/health drink.
Target audience: Women 30+ interested in health and exercise.
DFT Helps Telfort with Successful Online Content Special
What: Telfort Mobile - carefree mobile internet
Objective: To position Telfort as a knowledge party that helps consumers save costs in their use of mobile internet. To make consumers aware of Telfort as an advisor in how to save MBs (and therefore costs) when making use of mobile internet.
target audience: Men/women aged 20-55 with low to medium levels of education.
TMG Puts Together Cross-media Package for Webasto
Who: Webasto Thermo & Comfort Benelux B.V.
What: Sunroofs for cars
Objective: To create awareness for the aftermarket sunroof and to promote growth in sales.
Target audience: Motorists wanting a sunroof in their existing car.
Use of TMG media results in huge numbers of visitors to ‘Nationale Museumweek’ (National Museum Week).
Who: Dutch Museums Association
What: Development of a branding and activation concept
Objective:To introduce the Netherlands to the successor to the ‘Museumweekend’, the ‘Nationale Museumweek’; allowing everyone to experience what fantastic museum treasures can be found almost round the corner. ‘Our real gold. Closer than you think.’
Target audience: Women and men aged 18+ interested in culture and art.
SNS Lays Claim to ‘Payout Day’ by Making Use of TMG Media
Advertiser: SNS Bank
Objective: To create awareness of the fact that SNS is the only major bank to pay interest on current accounts. The further aim was to lay claim to the term ‘Uitbetaaldag’ (Payout Day).
Target audience: Dutch citizens aged 25 to 40.