The popular classical radio station, Classic FM, offers non-stop classical music for everyone. The listener enjoys carefully selected classical music 24/7 in accordance with current trends and developments and familiarity of pieces. Young musicians are also offered a platform: on Classic FM the brothers Jussen, Iris Hond and Remy van Kesteren can be heard as well as new arrivals including Ludovico Einaudi and Ennio Morricone. There’s a changing theme in the programming from Monday to Friday between 7.00 pm and 9.00 pm every evening, varying from Movies Monday and Lounge Classics to Feel Good Friday. Smooth Sunday Morning is programmed on Sunday mornings, followed by the Classic FM Top 20.
With this format of light and popular classical music, Classic FM reaches some 629,000 unique listeners per week, with 70% of the listeners being AB1. This makes Classic FM the Netherlands’s biggest special interest radio broadcaster. The AB1, 45 years and older target audience comprises mainly men and women from the higher social classes, people with higher education, entrepreneurs and managers.
Classic FM can be received everywhere via DAB+, cable, apps for iOS and Android and classicfm.nl.
Classicfm.nl offers information about playlists, programmes and programming. For advertisers, Classicfm.nl offers extensive sponsor, online display and video pre-roll possibilities. Monthly over 120,000 unique visitors, in this case classical music lovers, find their way to Classicfm.nl.
The Classic FM stream is started 1.2 million times per week by 222,000 different listeners. Classic FM player offers possibilities for both pre-rolls (including co-ad) and online display.
(source: NLO/GfK, Google Analytics and Triton Digital 2015)