Gilette Fusion Proshield
In a temporary, and especially for this occasion built, pop-up barbershop in Rotterdam, Gillette’s newest shaving product – Fushion Proshield - was launched and handed out for free. The campaign, which was a collaboration between Metro and Gilette, attracted over two-hundred people. Metro placed an announcement in its Rotterdam edition prior to the campaign, to get people to visit the pop-up store. Metro also live-streamed the whole campaign on their website Metronieuws.nl via Ubideo. The live-stream, with a time span of 1 hour, generated 1.925 viewing sessions with an average viewing duration of 7 minutes. A branded video report of this campaign was found on Metronieuws.nl the next day.