Autovisie is the biggest automotive media platform in the Netherlands. It is possible to use this platform to access various media types and channels to create a large and additional reach among car enthusiasts and other specific target audiences. Its many years’ experience - the Autovisie brand was established in 1956 - expert reporting and independent position make Autovisie the automotive media authority both for consumers and for the sector. This is partly why Autovisie plays a key role in selecting the ‘Car of the Year’.
Autovisie is the automotive authority in the Netherlands and uses its international network to publish relevant car news from across the world. As well as the magazine, Autovisie offers readers a multi-media platform and reaches consumers in all phases of the car purchasing process. Over the years, the faithful readership has led to stable subscriber numbers. The brand in figures: the Autovisie platform reaches 1.2 million readers (2014-II/2015-I period), 24%(!) of magazine readers (index 150) is considering purchasing a car, 39% of digital visitors and 49% of magazine readers has an annual income of over € 39,000.
(source: NOM, combined print and online figures 2014-II/2015-I, NOM Print Target Audience Monitor 2014-I/2014-II)
The opinion leader among Dutch car magazines
Autovisie magazine, the information and inspiration source for car enthusiasts in the Netherlands, appears every two weeks. The magazine has a faithful readership, including many subscribers who have for many years felt connected with the editorial staff, which attempts to inspire, enthuse, inform and give opinions. Together with several renowned international automotive media companies, Autovisie forms part of an international network and offers in-depth knowledge and car news from across the world.
Autovisie in De Telegraaf
The Autovisie page is a valued fixed part of the Friday and Saturday edition of De Telegraaf daily newspaper. The Autovisie page in this daily newspaper offers readers in-depth coverage of specific, current topics.
Autovisie is the publisher of well-known titles, such as the Autovisie Yearbook, the Stuurmanswegen (Road Explorer) book and the Oldtimer Catalogue. The Autovisie Yearbook is a 500-page publication that provides a complete annual overview of all available cars with technical details, tests, prices and lease rates.
Autovisie.nl each day is the first to publish the latest car news and serves as a source for car news for telegraaf.nl. In addition, autovisie.nl offers a wide range of features such as video reports, all test reports since 1956, Autovinder (Car Finder), the Car of the Year voting, autovisieblog.nl and specials. Autovisie.nl has a tremendous audience reach ranging from car buyer to hardcore car enthusiast and from used car hunter to lease car driver.
Autovisie TV each day posts new videos about new cars and tests, fun videos and recordings made during car shows.
Every two weeks, 25,000 readers receive the Autovisie Newsletter on Friday. On the day the magazine is published, they receive the bi-weekly offer and the latest news.
Always and everywhere access to the latest automobile news, critical car tests, the opinion of our experts, reporting and interesting car facts. The Autovisie iPad app provides videos, images and additional visual materials and provides the possibility of reading the Autovisie Magazine as an e-magazine on the iPad. The app provides access to the archive of entire volumes and provides 24/7 access to the magazine.
Cars & Coffee
Hundreds of car enthusiasts meet every year during the Cars & Coffee event to show their super cars and other special cars while licensed baristas serve coffee. Cars & Coffee offers car enthusiasts the opportunity to meet the editorial board, and sometimes advertisers as well. Cars & Coffee is organised at various locations.
Autovisie National Auto8Daagse (8-Day Car Event)
During the Autovisie National Auto8Daagse, we deploy our editorial expertise with maximum media focus in order to inform, enthuse and mobilise the car consumer. The Autovisie National Auto8Daagse is the platform where consumers and the car sector meet during various events.
Autovisie regularly organises an original drive-in movie evening on its company premises in Amsterdam. Generally, these are special (advance) premières that are exclusively held for Autovisie readers. With a large screen, popcorn and hotdogs, our readers experience a wonderful evening in their own car movie theatre.
RTL Autovisie is an independent programme about everything to do with cars. Experience, taste, passion, debate are all covered. RTL Autovisie is the first Dutch chat show to bring the latest car news, sensational revelations and commentary without any bias. It invites viewers to be amazed, laugh about and enjoy the cars they see and to make it a topic of endless discussion on the basis of current affairs or simply passion. The discussions take place in various areas of the studio that, depending on the ultimate substantive topics and the sponsor’s wishes, can be used and fitted up as required with specific elements such as a grease pit, a bridge, parts, tools, oil barrels or, for example, stickered cars. RTL Autovisie can be viewed on RTL 7 every Friday evening at 22:00 and is watched by an average of 200,000 viewers.
Interaction with the reader takes place via Facebook and Twitter, among others. The number of social shares on Facebook amounts to over 14,500 followers, 17,900 followers via Twitter, over 5,000 followers via Instagram and almost 900 followers via Pinterest.
RTL Autovisie can be seen every Friday at 10.00 pm on RTL 7 and attracts an average of 200,000 viewers. 150,000 viewers watch the repeat of RTL Autovisie.