De Telegraaf is one of the most important news brands in the Netherlands. De Telegraaf stays close to its readers and uses clear language to explain what is happening in their environment, in the Netherlands and in the rest of the world. De Telegraaf is independent and outspoken and dares to have an opinion. De Telegraaf’s journalists provide current news 24 hours a day and background information regarding news, sports, finance and entertainment. These De Telegraaf stories reach consumers every day via all devices - internet, newspaper, smartphone and tablet. As it reaches 7 million people from diverse target audiences every day, De Telegraaf is one of the most important news brands in the Netherlands.
Via various devices De Telegraaf is in contact with no fewer than 50% of the Dutch population 24/7. At the breakfast table, at work or on the sofa with the tablet, De Telegraaf determines the topic of the day. The most up-to-date combined print and online figures from NOM also show that De Telegraaf is bigger than ever and has the biggest reach of all daily newspapers.
Over the past year De Telegraaf reached 7,019,000 people: more than 50% of the Dutch population above 13 years of age. 5.2 million people read the printed version of De Telegraaf, more than 4 million via PC, tablet or smartphone, and 2.2 million read both the printed and digital versions.
De Telegraaf Daily Newspaper
The biggest newspaper in the Netherlands
De Telegraaf newspaper is the biggest and most widely read newspaper in the Netherlands. The newspaper offers current news and background stories seven days a week in well-read sections including DFT and Telesport and at the weekends in the Travel, Home, Sailing, VROUW and Weekend supplements.
Supplement: Travel, Home, Sailing
The Travel, Home, Sailing supplement appears every Saturday as part of De Telegraaf newspaper. Travel, Home, Sailing offers various settings for a diverse range of topics. All kinds of holidays are covered, from far-away destinations to walking in the Netherlands. Readers are offered a weekly glimpse into dream homes, advice from interior designers and tips on selling or buying a home. The Sailing newspaper also offers the latest in water sports and boating news. Travel, Home, Sailing offers a familiar meeting point for (active) readers and advertisers.
Weekend appears on Saturdays as an additional De Telegraaf supplement. 40 pages with the latest news, background information and advice on a broad range of subjects, including Theatre, In the Picture, What would you like to know, Advice, Health & Wellbeing, Autovisie, Household Tips, Animal and Friend, Digital, Eating & Enjoyment, Spare Time, TV Guide and Puzzles. The film and television guide ensures that Weekend has a high attention value and is kept for longer.
De Telegraaf publishes regional editions in Amsterdam, Rotterdam, The Hague and Utrecht. A separate Amsterdam supplement appears on Thursdays, and on Saturdays there’s a separate Utrecht supplement. The regional editions provide focused advertising options for attractive rates.
De Telegraaf magazines
Only for De Telegraaf subscribers
The special interest magazines Wonen en Reizen (Living and Travel) appear several times a year in a circulation of 550,000 as free additional publication for De Telegraaf newspaper subscribers. The familiar editorial formula is highly valued by readers: almost all read one or more magazine sections very thoroughly. And the magazines are kept for longer: two thirds of readers save an edition for later perusal and 20% save the magazine for over a week before passing it on to family, friends and acquaintances.
Experience current news live
The latest news on current topics is continuously updated on Telegraaf.nl and in De Telegraaf apps. The website and the app together form the most up-to-date and biggest digital news platform in the Netherlands and always offer the latest news and background information about the worlds of politics, sports, entertainment and finance, in text, images, with its own TV reports and where possible with live coverage.
De Telegraaf on Sunday
7 days a week!
Every Sunday De Telegraaf publishes the newspaper’s digital edition via De Telegraaf app. On Sunday De Telegraaf has 100,000 readers for news, sports and entertainment.
De Telegraaf apps
More than 50% of all page views on telegraaf.nl platforms originate from mobile devices. The smartphone and tablet apps enable us to offer a valuable service to intensive users: they can access all De Telegraaf news with one finger movement. This ensures that De Telegraaf apps form an excellent platform for advertisers to reach an extremely committed audience quickly.
24.423.000 video views per month (Google Analytics, december 2016)
In September 2015, De Telegraaf Facebook page generated no fewer than 100 million impressions, 25 million video views and more than 1 billion page views.
- The visitors read Premium articles for 1 minute longer than regular articles. The articles generated 500,000 registered visitors.