Miss Etam: 'You are so beautiful'
With the endearing campaign from Miss Etam, women (35+ years) were called upon to give out compliments on social media with the hashtag #mooijezelfzijn (#beyourbeautifulself). Through radio commercials on Sky Radio, advertorials on VROUW.nl and advertisement in the daily newspaper De Telegraaf women were called upon to give a compliment to someone special on Facebook. The start of this campaign was very fitting, because it also happened to be the Dutch National Compliments Day. A selection of all these sweet, and surprising compliments was placed on the backpage of De Telegraaf and was presented by Sky Radio.
De campaign around Compliments Day from Miss Etam and TMG has led to an even more sympathetic brand experience of Miss Etam. TMG has strategically translated the target audience's compliments to VROUW, De Telegraaf and Sky Radio.
Nicolien Mastenbroek - Marketing & Communications Manager Miss Etam, Miss Etam Groep bv.