visits a month
listeners a week

Sky Radio

Always the best music, non-stop. That is Sky Radio. Programmed according to the Modern Adult Contemporary format: adult pop music without extremes or gimmicks. This format is a global success, extremely suited to the 20 to 54-year-old target audience and is fine-tuned continuously according to this target audience’s taste preferences. That’s why the best hits can be heard non-stop on Sky Radio at work, when travelling and at home, with artists including Katy Perry, Coldplay, Adele, Avicii, Ilse DeLange, Bruno Mars and P!nk. Much-talked-about competitions such as ‘Live a Year Free’ or ‘Win an Audi Cabrio’ and features including Valentine’s Day Top 101, the ‘We Like the...’ hit lists, the Christmas Top 50 and the #1 Top 101 increase the tune-in factor even further.

Listener profile

Sky Radio is the biggest broadcaster in the Netherlands, with 3.5 million unique listeners every week. Sky Radio is a favourite of the age 20-54 target audience, both among men and women. Sky Radio is also one of the radio broadcasters with the biggest reach in the commercially interesting target audiences of Women 25-54 years, Shoppers 25-54 years, Men 25-54 years and AB1 25-54 years.


Sky Radio can be received on the airwaves between 101.0 FM and 101.9 FM, via DAB+, smartphones, cable, internet, Canal Digitaal, Astra satellite and Digitenne.


Skyradio.nl is one of the Netherlands’s biggest radio sites with 500,000 unique visitors per month in the 25-34 age bracket. The website offers extensive opportunities for using online display advertising, video pre-rolls and creative cross-media campaigns.


The Sky Radio stream is started approximately 800,000 times weekly by 200,000 different listeners. The Sky Radio player offers possibilities for both video and pre-rolls (including co-ad) as well as online display. As well as the standard Sky Radio stream, the website also offers the special interest channels Sky Radio Lovesongs, Lounge, Hits, 90s Hits, 00s Hits, Summer Hits and The Christmas Station. These online-only streams also offer the opportunity for in-stream advertising.
(source: NLO/GfK, Google Analytics and Triton Digital 2015)

23 Oct
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