TMG Puts Together Cross-media Package for Webasto

Who: Webasto Thermo & Comfort Benelux B.V.
What: Sunroofs for cars
Objective: To create awareness for the aftermarket sunroof and to promote growth in sales.
Target audience: Motorists wanting a sunroof in their existing car.

Jeroen Soepnel, Marketing Manager Benelux at Webasto:
‘TMG listened to us well and put together a cross-media package and, given the budget, achieved high reach for Webasto among the target audience.’

Situation Overview

Webasto is confronted with declining sales in the aftermarket for sunroofs and wants to give sales a new boost. The objective of the campaign is to create awareness for the aftermarket sunroof and to promote growth in sales.

Target Audience

Motorists buying or planning to buy a new car without a factory-installed sunroof option or who opt for an off-the-lot car without a sunroof. In addition, the campaign targets motorists wanting a sunroof in their existing car.

Media Choice

Cross-media concept: RTL Autowereld, Autovisie activation campaign, activation at the AutoRAI exhibition in partnership with Autovisie, Gaspedaal campaign.

<Item RTL Autowereld video invoegen>

Results

Over 1,200 leads during the AutoRAI and a 40% increase in website visitors during the week of the RTL Autowereld broadcasts.

23 Oct
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